Who Are The Ad Wizards Who Came Up With This One?

Ok. So I drove past an audio/video specialist installer retailer company van on Route 70 this afternoon. This picture was on the side of the van. The back of the van had a picture of a woman with a remote control (I know I know, Russia - why wasn't she holding an iron instead, right) with the greatest look of glee on her face. She was almost in ecstasy. I got that picture. She is so stunned by the quality of her home theater now that she nears climax with the click of a remote. We have all been there.
So, what do three multicultural kids have to do with it? It isn't like they are doing anything related to their tv. Maybe they are listening to some stunning music from the fresh beat band or them Wiggles guys? You can't see the music and that's a scientific fact. The kids seem to be having a nice game of "popcorn monster" going on. Otherwise, I am completely flabbergasted about the relevance of the picture to what they are selling.
Whenever I see a superfluous use of kids in ads I always find it a little creepy (I know I know, Russia-why are these kids not knitting babushkas in a factory somewhere?). It is not even a kid product - like a video game or a movie like Riki Tiki Tavi playing - displayed on that TV. Are they trying to attract the pedophile market? I appreciate wanting to understand your demographic, but don't be that blatant.
That's all for now. Just wanted to test out my email blogging capabilities.